The Ghana Football Association (GFA) has signed a four year agreement with electronic distributing giants Electroland Ghana Limited, for one of its flagship product, Nasco to become Official Man of the Match Sponsor of the Ghana Premier League.
At a joint press conference in Accra on Monday to unveil the partnership, it was further revealed that Nasco will also be sponsoring the newly instituted player of the month and coach of the month awards, which will be announced at the end of every month of the Premier League season.
Thus the hitherto, unofficial most valuable player (MVP) of every Premier League match, now officially becomes the Nasco Man of the Match, and the monthly awards will be known as Nasco Player of the Month and Nasco Coach of the Month respectively.
Announcing details of the partnership to the media, Mr Vincent Azan-gbiok, National Sales Manager of Electroland Ghana Limited said beginning the 14th week of the ongoing season, each Nasco Man of the Match, winner of the Ghana Premier League will be awarded with a sleek Nasco mobile phones, as well as a sleeker Nasco phone for winners of the Nasco Player of the month and Nasco coach of the month.
The total value of sponsorship, Mr Alan-gbiok revealed, is 253,000 Cedis worth of products for the remainder of the 2016/2017 Premier League season, with subsequent seasons being reviewed upward.
GFA President, George Afriyie express the GFA's gratitude to Electroland Ghana Limited for deciding to support the development of the Ghana Premier League with their partnership
"Let me express the GFA's appreciation to Electroland Ghana Limited for their decision to invest in Ghana football. As is often said, capital or money has a choice and their decision to support the Ghana Premier League, through this novelty award of our outstanding performers is indeed commendable," said George Afriyie.
"A gathering such as this to begin a relationship between a corporate organization and a sports product is always thrilling, because sports sponsorship has become a vital element in contemporary management of sports," the GFA Vice President noted.
The Chairman of the Premier League Board, Ashford Tettey-Oku revealed that the PLB had reviewed the mode of selecting a man of the match winner to make it more open and acceptable to all, and the GFA Vice President urged those who will be entrusted with the responsibility of selecting all award winners to be fair.