JLab, a leader in personal technology, today announced a strategic multi-year partnership with the Ghana Football Association (GFA), becoming the Official Audio Partner of the Black Stars and Black Queens through to March 31, 2028.
At a pivotal moment ahead of the 2026 FIFA World Cup in the US and as African football continues to rise on the world stage, JLab is tapping into the power of football culture and is proud to support the Black Stars (Men’s National Team) and Black Queens (Women’s National Team) equally. The partnership reflects JLab’s continued investment in emerging global markets and its ambition to help bridge audiences across Africa, Europe, and North America.
The partnership underscores JLab’s growth strategy as the brand expands beyond the US and partners with a globally recognized football nation, as they head into both men’s and women’s World Cup years. With a roster of globally relevant players competing across Europe, including in the Premier League and La Liga, and multiple matches scheduled across the region, the collaboration will spotlight the global reach of JLab and the role sound plays in training and performance on the pitch.
“Football isn’t just played, it’s felt. From pre match rituals in the locker room to playing on the biggest pitches in the world, sound is part of what drives performance and brings people together. We’re proud to partner with the Ghana Football Association and become the Official Audio Partner of both the Black Stars and the Black Queens, supporting the men’s and women’s teams equally as they compete on the global stage. We’re excited to connect with Ghana’s fans and football fans around the world,” said Terra Teat, CMO of JLab.
As part of the new agreement, JLab will be the ‘Sound of Belief’, receiving robust rights and content deal, including the use of GFA trademarks. JLab branding will also appear on training kit sleeves for the men’s national team beginning with this month’s friendlies, and for the women’s national team beginning at WAFCON 2026. The first match with this branding will take place at the upcoming friendly between Ghana and Austria in Vienna on March 27 before travelling to Stuttgart to face Germany on March 30, 2026.
“As Ghana’s national teams continue to rise on the global stage, we’re prioritising partnerships that match our direction - bold, progressive, and built for elite performance. JLab shares that ambition, celebrating players at their best and helping us connect with audiences worldwide.
About JLab
JLab imagines and delivers the personal technology products that consumers want. With our line of personal audio gear and office accessories, we’re innovating absolutely everything to make way better personal tech. Based in San Diego, we’ve been offering the right sound, the right features, and the right value since 2005.
GFA COMMUNICATIONS