Ghana Football Association President Kwesi Nyantakyi says the domestic league needs an aggressive marketing boost to help improve the patronage of the game countrywide.
With stadiums barely been filled up lately, concerns have been raised with suggestions allaying that the standard of the league is a contributory factor.
Others also claim that the spate of player exodus is the major drawback affecting the league's inability to fill the stadia.
But at a session organised by the Ghana League Clubs Association, Ghalca, the parent-body of clubs in the country on Tuesday, the FA President argued that the mass transfer of players and a lack of star attractions cannot be solely attributed to the low patronage of the domestic game.
Agreeing that with suggestions that the commercialization of foreign leagues remain a major factor to the sudden craze for foreign games as against the local league, Kwesi Nyantakyi says the competition needs to be well packaged to drive the supporters back to the stadia.
“It behoves us to adopt the right marketing strategies to change the trend.”
Continuing with his statement, Kwesi Nyantakyi stated that the clubs by virtue of being private companies depend on internal finances for sustenance, making it inappropriate for any one to suggest that players must be restrained from charting their careers elsewhere.
According to the FA President, such a move would infringe on the human rights of the player.
He also disagreed with the claim that fallen standard of play as another reason for the sudden apathy towards the Premiership.
“I disagree with the assertion that standards have fallen in terms of quality.
“It will be unfair to compare current players to those in the past knowing there are generational challenges.”
Nyantakyi believes the standard of play compared to the 70s and 80s have soared in many sense; insisting the era of satellite media could be a major reason why football in those era was patronized than today.
